Brands Five Ways uses Instagram to increase engagement

For now, you’ve undoubtedly heard about Instagram’s popular photo tool. This is an application for smartphones that allows users to add visual effects to their images before sharing them through social networks. Recently, Instagram has also become a useful tool to attract business. It has a high potential for digital public relations, so brands can use the application to increase commitment.

Photography contests

An excellent option for brands that use Instagram is to run photo contests and encourage users to participate. The application is straightforward to use, and many people have access to it, so there are many possibilities to get a good response, especially if an attractive prize is offered to the winner. This type of competition can also lead to more exposure, especially if participants share their photos on their social media pages.

Marketing marketing

Companies can also use Instagram photos to promote their brand through . For example, in addition to attracting an SEO agency to ensure that the brand can be found in the search results, the company can add additional appeal to its marketing with beautiful product photos on Instagram. They can be integrated into social network strategies to encourage participation.

Promotion of events

Another way to encourage interaction with Instagram is to use the power of people in upcoming events. When communicating with predefined hashtags and owners, companies can invite users to upload their photos of the event along with the corresponding hashtag, which activates communication between their target audience.

Instagram to increase engagement

Photos of the user

At the beginning of 2012, Instagram had 15 million users. Now he has 50 million. This rapid growth, as well as the fact that many people like to share photos through social networks, means that you can easily find social network users who also use Instagram. Sharing great photos of users on Facebook and Twitter can be the right way for brands to talk with new people and let them know they are appreciated. For example, in addition to participating in the more traditional photo contests mentioned above, you can make people send their favorite photos with the understanding that they share with them the best way: advertise their users and promote their brand. 

Backstage information

Finally, some brands also use Instagram to share photos behind the scenes of their offices so that people can better understand what they are doing and to help spread the more human image of their brand.

More and more social media agencies are using Instagram to promote their brand, so you should take a look to see what the application can do for your company.